In the Media

Home Office releases hard-hitting rape awareness campaign advert aimed at teenagers

PUBLISHED March 5, 2012

With NSPCC research finding that 33 per cent of teenage girls and 16 per cent of boys saying that they have experienced some form of sexual violence from a boyfriend or girlfriend, the campaign aims to get teenagers to recognise unacceptable behaviour.

The adverts are aimed at 13 to 18-year-olds and feature a teenage girl being coerced into sex by a boy as a party goes on downstairs.

The girl says "I don't want to", but the boy persists. A double of the boy then appears, watching the scene from behind an invisible wall.

The viewer is asked "If you could see yourself, would you see rape?"

The adverts will run for a month on youth TV channels, starting tonight, during programmes such as E4's Skins.