Scotland Yard spends ?30,000 on 'Total Policing' re-brand
PUBLISHED March 23, 2012
Bernard Hogan-Howe has repeatedly championed the approach which he says involves a total war on crime and total care for victims.
Now the force has revealed that £29,666 has been spent branding posters and other literature with the slogan since Mr Hogan-Howe took office in September 2011.
The starting salary of a police constable in the Metropolitan Police is £28,605.
In response to a Freedom of Information request, Scotland Yard wrote: "The MPS has spent £29,666 in re-branding Metropolitan Police with 'Total Policing'. This cost includes revised branding guidelines, as well as updating literature and promotional material as it becomes out of stock."
Mr Hogan-Howe's decision to re-brand has echoes of a similar decision made by Lord Blair, a former Scotland Yard commissioner.